Backlight, Backlit
Illuminated boxes, letters, backlit. Backlight with light-transmitting film applied to plexiglass, or light-transmitting backlit canvas stretched in front of a box.
Glossary
#B
Banner
Banner structures of various types and sizes offer a simple and quick solution for appearing at exhibitions, during presentations and demonstrations. They are also excellent for point-of-sale advertising or as office design elements. They are lightweight, easy to assemble, and thus allow for fast location and print changes.
Blockout
The light-blocking black layer located between the two prints. This black light-blocking layer ensures that the graphics on individual sides do not bleed through or show through.
Billboard size
The standard billboard size is 504x238 cm, which is generally produced divided into 6 or 8 segments.
Barcode
A barcode is a code that is optically readable by machines, in which vertical lines of varying widths define the information.
#C
Creasing
It refers to the pressing of cardboard in a thin strip, along which the material is later folded.
City light size
City light advertising carrier size: 117 cm x 175 cm
CMYK – colour
An abbreviation formed from the initial letters of the four colours standardly used in four-colour printing: cyan, magenta, yellow and black.
CNC Milling
Computer Numerical Control (CNC) is a machine tool that also contains a pre-programmable computer, thus speeding up milling workflows. The use of computers enables simultaneous movements along multiple axes as well as non-linear movements, which would be impossible by hand.
Carabiner
A quick-release safety chain used to secure tarps and ropes.
Confectioning
The folding back, sewing, welding, edge reinforcement and additional supplementary services of the finished material are referred to as confectioning.
#D
DPI
DPI (Dots Per Inch) refers to the number of dots per inch. It is a unit of measurement used to describe the dot or pixel density (resolution) of printers, displays, and digital graphics.
#E
Engraving
A pattern created by scratching or carving the surface of objects, which can be text, a logo, or an image. The colour of the pattern is determined by the material of the object. Examples include: name plates, gift items, medals.
Eyelet
A metal ring used to reinforce the edges of flags or tarpaulin-based advertising materials for the purpose of fastening.
#F
Frontlit
PVC plastic-based advertising banner. Due to its strong and durable material, it is used both outdoors and indoors.
FTP
File Transfer Protocol, or FTP for short, is used for transferring files over TCP/IP networks — such as the internet. It is used to transmit larger files.
#G
Graphic file format
Defines the format of files containing graphics or text. Different software is required to handle them. Examples of graphic formats: jpg, psd, Ai, cdr, pdf
Girth
Girth is important, for example when sending parcels. It determines the size of the package. Girth calculation: 2 X width + 2 X height + 1 X length. E.g. 20x30x40 girth: 2x20 + 2x30 + 1x40 = 140 cm, which is acceptable.
#I
InDesign
A desktop publishing program developed by Adobe software manufacturer.
Image Resolution
A measure of the level of detail in a print. In digital processing, the unit is dpi; in photo technology, it is the screen ruling (raster).
#K
Kiss-cutting
Cutting around a sticker without reaching the label carrier.
#L
LED
A LED (Light Emitting Diode) is a semiconductor device that emits light when an electric current passes through it.
Lenticular Lens
A lenticular lens sheet is a plastic sheet with rows of lenses formed on its surface. The lenses enable the use of various effects. The lens sheet print allows different images to be seen depending on the viewing angle.
#M
Mesh
Mesh is a high tensile strength, looped protective net used to cover the scaffolding systems of facade renovations.
#O
Offset printing
Flat printing, meaning the printing plate is prepared using a photographic process, with neither raised nor recessed areas on the surface of the plate.
#P
Primary Colors
The primary colors of additive color mixing are red, green, and blue; by mixing these in different proportions, we can obtain every color.
Pantone
A standardized color system that contains colors defined by code numbers.
Paper size
Paper size is expressed in mm, width x height. In many cases, standard size designations are used to specify the size. Today, international standard paper sizes are used in every country, except the United States. This international standard is called ISO 216. Its notation consists of a printed capital letter (the identifier of the main size series) and a number (the number of times the base size has been halved). Names: A series, B series, C series
Pixel graphics
Raster graphics or pixel graphics is a type of digital image in which every single pixel appears independently.
Plexiglass
"Plexiglass" is a transparent, highly resistant plastic with a glass-like appearance. It is available in a variety of colors and material thicknesses.
PVC
PVC – polyvinyl chloride – is a thermoplastic, chemically resistant, rigid plastic. It is the third most widely produced synthetic polymer.
#R
RAL scale
A standard colour scale used in the construction industry, which allows us to determine the exact colour of paints.
RGB – colour
The initials of the primary colours of additive colour mixing in English. Red, green and blue mixed in equal proportions produce white. These colours are used on computer screens; for print processing, CMYK colours are suitable.
#S
Storage Medium
A device suitable for preserving and storing data. Examples include: CD, DVD, Pendrive, SD card
Spot colour
Refers to graphics that contain no gradients and use only colours defined by a swatch or Pantone number. For example: red text on a white background.
Spot UV Coating
Spot UV coating is a colourless layer of varnish used to highlight specific areas of printed materials.
Sublimation
Sublimation is a change of state in which a solid material turns into a gas when heated.
#V
Vector Graphics
Vector graphics is a method in computer graphics in which geometric drawing elements — points, lines, and curves — are used to describe images. Its advantage is that vector-created graphics are extremely small in file size, making them easy to handle. The size of vector graphics can be modified freely without affecting the quality of the image.
